Plus-size fashion isn’t exactly a big hit in hip circles. But the U.S. label Eloquii justifiably asks: Why ever not? On average, a good 50 percent of women in the U.S. wear clothing sizes of 14+. Yet, more than 80 percent of the total US women fashion market is consumed by women wearing regular sizes - and we are talking about an annual market volume of USD 110 billion! In other words, the potential for plus-size lines is huge. To tap it, Eloquii deliberately breaks all the rules: stripes, skinny jeans, crop tops, pencil skirts. Eloquii simply scans the catwalks, creative fashion blogs and magazines for the latest trends and then translates them into fashionable plus sizes. The collections profit from a strong scientific approach to plus-size fitting. New designs are released every two months.
Established in 2014, New York, www.eloquii.com
Investments. Driven by reason.
Initial Investment: 2016