Investments. Driven by Reason

Fashion For Home

Initial Investment: 2012

The market for furnishings is still dominated by traditional offline retailers, but the shop Home24 is the European market leader in the online segment. It offers a broad array of items, some at significantly lower prices than in brick-and-mortar stores. From the comfort of their own sofas, customers can browse through over 150,000 different articles and choose coordinated furnishings for their homes – which, needless to say, are then delivered free of charge. And following its acquisition of Fashion For Home, Home24 can now offer its own collection of affordable but outstandingly high-quality designer furniture. A select range of products is also displayed at local showrooms where customers can view and try out potential purchases.

Established 2009, Berlin

www.home24.com