Acton Leads Series A Funding Round in LemonOne
Berlin/Munich, June 19, 2019 – LemonOne, Europe’s fastest growing platform solution for on-demand photos, secures growth capital to drive vertical and international expansion. The Berlin-based expert for high-performing visuals today announced a new round of financing, led by international growth VC Acton Capital and supported by existing investor Redalpine. “In times of YouTube and Instagram”, most commercial providers still rely on stock pictures to offer their service online – LemonOne-investors predict huge market potential across all industries.
LemonOne’s platform provides companies with an on-demand and fully integrated solution to source individual photo and video material within 48 hours. Maximilian Schwahn (CEO and co-founder, LemonOne): “No matter if in real estate, travel or food delivery, only the right imagery makes customers buy. Our clients face revenue uplifts by more than 250% thanks to LemonOne-photos.”
By matching a growing network of more than 6,000 qualified freelance photographers with companies such as Alibaba, Delivery Hero or major real estate companies, LemonOne currently delivers 50,000 photos per month to large-scale clients from 250 European locations. Thanks to its smart technology and AI-based editing, LemonOne offers cost-effective, fast and easy access to high-quality imagery. Maximilian Schwahn: “No other company will be able to provide better performing visuals than Lemon One. By using the fresh capital, we will target new fields to expand our service in Europe. We make Stock Photos redundant.”
“In times of YouTube and Instagram, unique visuals are key to commercial success. Still, up to 97% of product images on platforms or online shops are stock photos or bad quality, resulting in billions of missed revenues”, says Fritz Oidtmann, Managing Partner at Acton Capital.
“There is a huge market potential across all industries. Thanks to its tech-driven approach and customer centric processes, we believe LemonOne is able to shape the market on international level.”
For its fast-growing network of freelance photographers in Germany and Europe, the LemonOne solution provides flexibility and a convenient way to get a variety of additional jobs. LemonOne is taking care of editing the raw material, client acquisition and administration like invoice management. Maximilian Schwahn: “Thanks to our fully-automated processes, LemonOne freelancers benefit from a flexible way to fill their calendars and are able to focus on their core expertise. We are taking care of the rest. Customers benefit from 50% savings for high-quality imagery and faster delivery, no matter their location.”