Acton Capital leads Series A in LemonOne

by | June 19, 2019

Berlin/Munich, June 19, 2019 – Making stock photos redundant – LemonOne, Europe’s fastest growing platform solution for on-demand photos, secures growth capital to drive vertical and international expansion. The Berlin-based expert for high-performing visuals today announced a new round of financing, led by international growth VC Acton Capital and supported by existing investor Redalpine. “In times of YouTube and Instagram”, most commercial providers still rely on stock pictures to offer their service online – LemonOne-investors predict huge market potential across all industries.

LemonOne’s platform provides companies with an on-demand and fully integrated solution to source individual photo and video material within 48 hours. Maximilian Schwahn (CEO and co-founder, LemonOne): “No matter if in real estate, travel or food delivery, only the right imagery makes customers buy.”

“Our clients face revenue uplifts by more than 250% thanks to LemonOne-photos.”

Maximilian Schwahn (Co-founder/CEO, LemonOne)


By matching a growing network of more than 6,000 qualified freelance photographers with companies such as Alibaba, Delivery Hero or major real estate companies, LemonOne currently delivers 50,000 photos per month to large-scale clients from 250 European locations. Thanks to its smart technology and AI-based editing, LemonOne offers cost-effective, fast and easy access to high-quality imagery. Maximilian Schwahn: “No other company will be able to provide better performing visuals than Lemon One. By using the fresh capital, we will target new fields to expand our service in Europe. We make Stock Photos redundant.”

“In times of YouTube and Instagram, unique visuals are key to commercial success. Still, up to 97% of product images on platforms or online shops are stock photos or bad quality, resulting in billions of missed revenues”, says Fritz Oidtmann, Managing Partner at Acton Capital. “There is a huge market potential across all industries.”

“Thanks to its tech-driven approach and customer centric processes, we believe LemonOne is able to shape the market on international level.”

– Fritz Oidtmann (Managing Partner, Acton Capital)


For its fast-growing network of freelance photographers in Germany and Europe, the LemonOne solution provides flexibility and a convenient way to get a variety of additional jobs. LemonOne is taking care of editing the raw material, client acquisition and administration like invoice management.

Maximilian Schwahn: “Thanks to our fully-automated processes, LemonOne freelancers benefit from a flexible way to fill their calendars and are able to focus on their core expertise. We are taking care of the rest. Customers benefit from 50% savings for high-quality imagery and faster delivery, no matter their location.”

LemonOne is a fully automated B2B photography platform based in Berlin. With its international network of professional photographers and by automating the full process, LemonOne is able to deliver high-quality visual content in a cost- and time- effective way. This includes qualifying photographers, booking photoshoots, a performance focused post-production and the photo delivery. Lemon One was founded 2017 by Maximilian Schwahn, Timur Kayaci and Lorenz Marquardt, former executives of beauty marketplace Treatwell. With more than 6.000 qualified photographers, the company currently delivers 50,000 photos per month to large-scale clients in 250 European cities.           Find more on

Über Acton Capital Partners

Acton Capital Partners ist ein internationaler Wachstumsinvestor mit Sitz in München. Seit 1999 investiert das Acton-Team erfolgreich in digitale Pioniere in Europa und Nordamerika.

Investmentfokus liegt dabei auf skalierbaren Geschäftsmodellen aus den Bereichen Future of Work, Digitale Marktplätze und Plattformen, Ecommerce, FinTech sowie Software-as-a-Service.

Acton Capital Press Administrator


About Acton Capital
Since 1999, Acton Capital has invested in digital transformation worldwide with strong focus on Europe and North America. With more than two decades of investment experience and a deep understanding of tech-enabled business models, the team has invested over EUR 800+ million across six fund generations.



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