Mobify Raises $10M to Accelerate Mobile Customer Engagement

by | February 15, 2016

VANCOUVER/MUNICH, Feb 15, 2016 – Mobify has raised a $10M round led by Acton Capital to rapidly accelerate delivery of new technologies and adoption of its mobile customer engagement platform. Hannes Blum, Venture Partner at Acton Capital and Mark Organ, founder and CEO of Influitive, have joined the board of directors.

Hannes Blum was previously vice president at Amazon.com following acquisition of AbeBooks, where he was president and CEO. “Mobify is redefining mobile customer engagement with the industry’s first, mobile-first customer engagement platform fully integrating all of the technologies retailers need to leverage how mobile phones are used today,” said Blum. “Igor and team have built an impressive business so far with no outside funding, and we’re very excited to support Mobify’s aggressive growth plans.” Acton Capital Partners is a European technology fund with active investments in additional Vancouver-based companies Clio and Indochino.

Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify has 150 enterprise customers and is accelerating  growth globally. The company  recently became the first enterprise retail solution provider to offer location-aware mobile technology as part of its mobile customer engagement platform with the acquisition of Chicago-based Dónde, an innovator in helping sellers close the gap between in-store and online marketing. Additionally, Mobify was recently first to market in leveraging Google Chrome’s web push notifications for retail use.

“We’re very pleased to announce this investment round as well as acknowledge the enormous expertise Hannes and Mark bring to our board,” said Mobify CEO Igor Faletski.

“Our goal is to revolutionize the way people and brands interact using the power of mobile.”

Igor Faletsky, Mobify

 

“The new, mobile-first shopper demands excellence online and in-store. With the new financing, Mobify can bring its expertise to new markets where mobile customer engagement can make shopping better and more personal,” explained Igor Faletsky from Mobify.

Influitive’s Organ added, “Mobify is building the e-commerce marketing automation platform of the future, driven by the engaging power of smart mobile messaging. I am thrilled to join Igor on the board, drawing on my experience creating categories in marketing automation at Eloqua and advocate marketing at Influitive, as he and his team build out the next great marketing software category in mobile e-commerce.” Organ was previously the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software.

Über Acton Capital Partners

Acton Capital Partners ist ein internationaler Wachstumsinvestor mit Sitz in München. Seit 1999 investiert das Acton-Team erfolgreich in digitale Pioniere in Europa und Nordamerika.

Investmentfokus liegt dabei auf skalierbaren Geschäftsmodellen aus den Bereichen Future of Work, Digitale Marktplätze und Plattformen, Ecommerce, FinTech sowie Software-as-a-Service.

Bettina Engert Administrator
Director Communications , Acton Capital

 

About Acton Capital
Acton Capital is a leading growth venture capital investor in Europe. Since 1999, the Acton team supports digital startups in the fields of marketplaces, e-commerce, SaaS, FinTech or Future of Work on their way to market leadership. Acton Capital invests worldwide with strong focus on Europe and North America. With two decades of investment experience and a deep understanding of tech-enabled business models, the team has invested over EUR 500+ million across five fund generations.

 

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