EDELIGHT

Edelight was a social commerce platform where community members were able to contribute by recommendations, shares, discussions or classification of products. Users outside the Edelight community were able to browse these products to get authentic information before buying products and services online or just to get inspired.

FOUNDED
2006, Stuttgart
EXIT
Trade sale 2012
CATEGORY
Social Commerce
FOUNDERS
Peter Ambrozy, Steffen Belitz, Tassilo Bestler

With its additional offer Tracdelight, the company offered Germany’s first premium affiliate network for advertisers and publishers focussing on fashion, beauty, living and lifestyle. Edelight was acquired by Hubert Burda Media in 2012. After the exit, Co-founder Peter Ambrozy founded Mädchenflohmarkt, a marketplace for women’s second-hand fashion in Germany.

With its additional offer Tracdelight, the company offered Germany’s first premium affiliate network for advertisers and publishers focussing on fashion, beauty, living and lifestyle. Edelight was acquired by Hubert Burda Media in 2012. After the exit, Co-founder Peter Ambrozy founded Mädchenflohmarkt, a marketplace for women’s second-hand fashion in Germany.