FRESKA

Freska offers the easiest, fastest and most reliable way to find a high quality cleaners for your home. The company operates the fastest growing platform for on-demand online home cleaning services in the Nordics. Building its business on sustainable Nordic values, Freska creates real jobs for local cleaners in Finland, Norway and Sweden.

Happiness is a clean home.

FOUNDED
2015, Helsinki
INITIAL INVESTMENT
2018
CATEGORY
Future of Work
FOUNDERS
Sebastian Heinrichs, Esa Vuolas

“Every home demands cleaning and the global market is growing every year. But it’s not enough to only create value for the consumer through easy booking, competitive prices etc. Unless you can be a company that your cleaners love as well. Despite scaling fast, our secret sauce produces the lowest cleaner and customer churn on the market.” (Sebastian Heinrichs, founder and CEO)

To attract, motivate and keep the best staff, Freska encourages a full schedule including add-ons like language courses and further trainings. The motivation and loyalty of Freska’s growing cleaner community translates into its high-quality service and ultimately leads to a superior customer satisfaction. Freska has solved some of the hardest problems in this space: to grow a “soft” business at scale without sacrificing the customer experience and preserving a strong social angle.

“Every home demands cleaning and the global market is growing every year. But it’s not enough to only create value for the consumer through easy booking, competitive prices etc. Unless you can be a company that your cleaners love as well. Despite scaling fast, our secret sauce produces the lowest cleaner and customer churn on the market.” (Sebastian Heinrichs, founder and CEO)

To attract, motivate and keep the best staff, Freska encourages a full schedule including add-ons like language courses and further trainings. The motivation and loyalty of Freska’s growing cleaner community translates into its high-quality service and ultimately leads to a superior customer satisfaction. Freska has solved some of the hardest problems in this space: to grow a “soft” business at scale without sacrificing the customer experience and preserving a strong social angle.