Exit: Salesforce to acquire Canadian tech company Mobify

by | September 4, 2020

San Francisco, US/Vancouver, CAN, September 04, 2020 – Salesforce signs definitive agreement to acquire Canada’s tech company Mobify: four years after Acton Capital’s initial investment into the tech startup from Vancouver, BC, co-founder and CEO Igor Faletski announced Mobify’s acquisition by the world leader in CRM solutions from San Francisco, US. The Canadian “headless commerce” specialist will provide its storefront solution to Salesforce Commerce Cloud.

“Helping businesses to deliver amazing digital experiences to everyone” – founded in Vancouver, British Columbia by Igor Faletski, John Boxall and Peter McLachlan, global brands such as Under Armour and Shiseido meanwhile rely on Mobify’s “headless commerce” solution to provide a modern progressive web app experience and the infrastructure to host, scale and secure their digital storefronts in a headless environment so they can stay ahead of customer needs and deliver a lightning fast experience across all devices.

“Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy,” explains Igor Faletsky, Mobify’s co-founder and CEO.

“This is a natural extension of our multi-year partnership with Salesforce and an exciting milestone for our customers, partners, and employees.”

Igor Faletski, Mobify


“Upon the close of the transaction, we look forward to joining the Salesforce family and partnering with even more Salesforce customers to unlock the freedom and flexibility to differentiate their digital customer experiences,” says Igor Faletski.

According to Salesforce’s Q2 Shopping Index, global digital commerce revenue in Q2 grew by an unprecedented 71% compared to the previous year. Salesforce Commerce Cloud empowers companies to create seamless commerce experiences for consumer shoppers and business buyers across all channels — mobile, social, web, and store.

“Delivering a modern digital experience is more important than ever. The world has transitioned to a digital-first economy, and online has become the lifeline for many businesses,” explains Igor Faletsky.  “Finding success in the digital-first economy takes more than just setting up a simple online storefront. That storefront needs to have the speed, intelligence, flexibility, and scalability required to help companies quickly grow and evolve to stay relevant with customers across channels.”


Über Acton Capital Partners

Acton Capital Partners ist ein internationaler Wachstumsinvestor mit Sitz in München. Seit 1999 investiert das Acton-Team erfolgreich in digitale Pioniere in Europa und Nordamerika.

Investmentfokus liegt dabei auf skalierbaren Geschäftsmodellen aus den Bereichen Future of Work, Digitale Marktplätze und Plattformen, Ecommerce, FinTech sowie Software-as-a-Service.

Acton Capital Press Administrator


About Acton Capital
Since 1999, Acton Capital has invested in digital transformation worldwide with strong focus on Europe and North America. With more than two decades of investment experience and a deep understanding of tech-enabled business models, the team has invested over EUR 800+ million across six fund generations.



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