ECO Group raises € 7.5M to scale its platform of eco-friendly consumer goods

• Series A led by leading European growth investor Acton Capital.
• Existing investor Fair Capital Partners joined the round.
• ECO Group to further scale and expand brand portfolio on their B2B-platform for eco-friendly products.
• Acquisition of majority stake of natural cosmetics brand BEN&ANNA.

Munich, July 27th, 2023. ECO Group has raised a € 7.5 million Series A to scale its platform of eco-friendly consumer goods brands. The funding round was led by leading European growth investor Acton Capital and joined by existing investor Fair Capital Partners. With the fresh funding ECO Group will further scale and provide more brands on their B2B-platform for eco-friendly products.

ECO Group is a platform for purpose driven eco-brands that aim to promote healthy and environmentally conscious options for everyone’s daily lives. Through its scalable go-to- market platform for eco branded non-food FMCG items, the company offers a range of high quality products such as dental care, laundry detergents, and household cleaning. Founded in 2022, the ECO Group’s portfolio consists of brands like Hydrophil, Dental Delight and Seepje.

Building a hub for growing demand of sustainable brands

“We’re happy to have such renowned investors who share our vision of maximizing the positive impact on the environment and society,” says Christoph Schwerdtle, ECO Group Co-founder and Managing Director.

“We’re excited to be doubling down on building a hub for innovative, sustainable brands, and providing consumers with a growing range of eco-friendly products.”

Christoph Schwerdtle, ECO Group

There is a growing demand for sustainable brands. According to the 2022 Sustainable Market Share Index™, sustainability-marketed products are responsible for nearly one third of the growth in consumer packaged goods (CPGs) from 2013 to 2022. The market share growth continues year over year. Sustainable products grew approximately twice as fast as conventionally marketed products.

“Consumers of all ages are increasingly looking for high-quality, sustainable products. ECO Group has built a unique platform for a new generation of innovative brands in that space.”

Christoph Braun, Acton Capital.

“Right from the start, we have been impressed by the company’s traction, and by the excellence and commitment of its team. We’re happy to be backing such a purpose-driven company and support them on their sustainable growth journey,” says Christoph Braun, Partner at Acton Capital.

Former Procter & Gamble executives Nehfischer and Schwerdtle to drive further acquisitions

ECO Group also announced the acquisition of a majority stake in JM Nature GmbH, the company behind the popular natural cosmetics brand BEN&ANNA. This strategic acquisition marks a significant step for ECO Group and the team at BEN&ANNA to further advance their shared mission of promoting sustainable lifestyles.

ECO Group was founded by Thomas Nehfischer and Christoph Schwerdtle, who previously held executive roles at Procter & Gamble, and have an outstanding track record in the brand and retail space. ECO Group is already the second venture that they are building together.

About ECO Group
ECO Group from Bad Homburg, Germany, is a home base for purpose driven eco-brands that aim to promote healthy and environmentally conscious living options for everyone. The group’s growth is based on the continuous development of product innovations, as well as the acquisition of sustainable companies in relevant categories of the consumer goods industry.