Vimcar raises $13M in Series B funding to automate fleet management for SMBs

Founded by Andreas Schneider, Christian Siewek and Lukas Weber, Vimcar originally launched with a pure mileage logging product to track business mileage for taxation purposes, but then quickly extended their offering with a fleet management platform – specifically designed for the needs of small to medium-sized companies. With its easy to use OBD aftermarket hardware and various applications for drivers and fleet managers, Vimcar has already connected more than 50,000 cars. Still focusing on the German market, Vimcar managed to acquire major customers like Allianz, Zalando, Ford, Knauf, Adecco and Deutsche Bahn.

Vimcar aims at digitizing the entire vehicle management cycle and already automates many of their customers’ daily routines.

Co-Founder and Managing Director Christian Siewek: “When it comes to business vehicles, the to-do lists for SMBs seem to be endless. We help companies to focus on their actual business instead of wasting time on fleet administration.”

Since the Series A financing in March 2017, the product has been continuously extended: today Vimcar does not only allow for compliant mileage logging but also covers route tracking, driver licence checks, contract management, geo-fencing, cost data documentation, fuel card integrations and booking of pool cars.

The funding comes as the company is facing the next level of growth in the B2B market for fleet management. The new capital will be used to accelerate development, to expand its product offerings, as well as for investments into more aggressive sales and marketing activities alongside entering new markets outside Germany. With Acton Capital, one of the major players in the European VC landscape is investing in Vimcar.

“Vimcar has built an excellent SaaS solution that is addressing clear pain points of SMEs and is getting a very strong market feedback as a result”, says Dr. Christoph Braun, Managing Partner at Acton Capital.

“Vimcar clearly has the potential to become a core element of tomorrow’s business mobility.” -- Christoph Braun

In addition to the Series B funding round, the company announces their compatibility via BMWs direct API. Compatible BMW vehicles can now use Vimcar products without the need of additional aftermarket hardware. The company views BMWs decision to “open up”as trend-setting for the entire industry and expects other manufacturers to follow. Siewek: “The future of connected cars doesn’t have to be shaped in Silicon Valley. If the German OEMs join forces with innovative startups, they will remain at the forefront of connected vehicle services.